● ● ● Selected Work

01 MACHINE-A

Content Strategy
Visual Communication

Led creative direction, content planning and production across Machine-A's digital platforms. Responsibilities included photography, styling, video production, designer interviews, editing, publishing and content strategy, helping translate brand identity into engaging editorial and social media content.

Adidas x SFTM 006 Launch Campaign

Product Detail Study

Campaign Styling

Street Documentation

Product Focus

Editorial Detail

Accessory Styling

Product Composition

Material & Silhouette

Content Development

Accessories Focus

Visual Merchandising Study

AW25 Sale Promotion Graphic

Designer Interview OCTI
Click image for REEL

Styling Content w/YAKU

Editorial content produced for
Machine-A's social channels,
including posts reaching 100k+ views and 2k+ engagements.

Designer Interview YAKU

Click image for REEL

02 YAKMA Crafting Event

Visual Communication
Event Promotion

Developed promotional graphics and campaign assets for a crafting event hosted by a Chinese lifestyle brand. The project involved designing marketing materials for both online and in-store use, while also supporting visual merchandising to ensure a cohesive customer experience across the event.

03 Homesickness

Interior Architecture
Narrative Design
Storytelling

A renovation proposal for a former factory building in Peckham, exploring themes of homesickness and belonging through spatial design. The project combines research, visual storytelling, environmental graphics, rendering, and collage to create an immersive experience that encourages visitors to reflect on their relationship with home.